Bespoke Marketing Consulting; Specialising in Brand Strategy and Launching new businesses & products.

After 10 years working with WW Top 10 Beauty & Fragrance brands in ANZ, UK and Global, as a Brand & Marketing Manager; Founder & Lead Consultant, Julia Noh, has launched POOM Agency.

Offering Bespoke Marketing Consulting.

How we add value

woman in a black dress lying on the concrete ground outside
woman outside waving her beige linen jacket
woman in a grey suit walking away in front of a concrete building
woman slouching on a stool in a long belted khaki jacket

Bespoke Marketing Consulting

STRATEGY & EXECUTION

GO TO MARKET + LAUNCH PLANNING

MARKETING 360 STRATEGY

3YP BRAND VISION & STRATEGY

ONGOING MARKETING & BRAND MANAGEMENT

POOM Founder’s career defining projects:

  • Leading the global launch of a new fragrance category into Charlotte Tilbury

  • Leading the regional launches of Rabanne Makeup into the UK and Australia

  • Launching Carolina Herrera into the Australian & NZ markets

  • Taking Rabanne to #1 Fragrance Brand in Australia

  • End-to-end management & execution of multiple small businesses in the wellness + F&B spaces.

Backed by a decade of building #1 beauty brands in Australia, the UK & Global

  • Charlotte Tilbury, Global

    • Global launch of new Fragrance category into the £1B business

    • Global GTM Strategy + Guidelines

    • Global campaign creative

  • Paco Rabanne, Australia, New Zealand & UK

    • GTM 360 Strategy + Execution

    • Commercial + Sales

    • PR & Influencer Strategy

    • Events

  • Christian Louboutin Beauty, Australia

    • Launch of Brand into new market

    • GTM 360 Strategy + Execution

    • Commerical + Sales

    • PR & Influencer Strategy

  • Prada, Australia

    • GTM 360 Strategy + Execution

    • Commercial + Sales

    • PR & Influencer Strategy

  • Jean Paul Gaultier, Australia

    PR & Influencer Strategy

    Events

  • Carolina Herrera, Australia

    • Launch of Brand into new market

    • GTM 360 Strategy + Execution

    • Commerical + Sales

    • PR & Influencer Strategy

    • Events

Current POOM Clients

  • Rabanne, Australia & NZ

    Scope:
    Ongoing Brand Management (3YP, Calendar Planning, Forecast & Budget Management)
    + Rabanne Make Up Launch Strategy

  • Carolina Herrera, Australia & NZ

    Scope:
    3YP Acceleration Strategy

  • Periwinkle Pat, E-Comm

    Scope:
    End-to-end rebrand strategy & execution